Norfolk’s trusted name for precision flooring with a personal touch

We provide professional flooring installation and consultation services to the Norfolk community. Led by owner Jerson Velasquez, our team is committed to meticulous craftsmanship and clear communication, ensuring your vision is realized with quality and care.

Our Purpose

At GELBER FLOORING, we believe that the foundation of a beautiful home or business starts with the floor beneath your feet. Based in Norfolk, our purpose is to provide the local community with flooring solutions that combine visual appeal with lasting durability. We take the time to understand the specific needs of each space, ensuring that the materials and styles we recommend truly fit your lifestyle.

We are committed to a straightforward and professional approach. From the initial consultation to the final installation, our focus is on clear communication and respect for your property. We aim to make the process of updating your space a smooth and positive experience, resulting in an environment you can be proud of.

A Word from Jerson Velasquez

Hello, I’m Jerson Velasquez, the owner of GELBER FLOORING. My passion for this work comes from a simple belief: a room isn’t complete until the flooring is just right. I started this company to offer the Norfolk area a service that prioritizes honesty and attention to detail. I believe in being hands-on with every project to ensure we meet the standards we set for ourselves.

I know that inviting someone into your home or business to perform work is a significant decision. That’s why I personally ensure that every member of our team treats your space with the same care we would our own. We aren’t just installing floors; we are helping you build a space where you can live, work, and feel comfortable for years to come.

What We Do

We specialize in the professional installation of a wide variety of flooring materials. Whether you are renovating a single room in your Norfolk home or updating a commercial space, we have the experience to handle projects of any scale. Our team is trained to work with different substrates and layouts, ensuring a precise fit and a flawless finish for every plank, tile, or board we lay.

Beyond installation, we are here to guide you through the selection process. We know that choosing the right floor can be overwhelming with so many options available. We help you navigate the choices—considering factors like foot traffic, moisture, and style—to find a solution that balances your vision with practical, everyday living.

Why Choose Us

Local Norfolk Expertise

As a locally owned and operated business, we understand the specific architectural styles and environmental conditions of homes and businesses in our area. We are a part of this community and are committed to serving our neighbors with the personalized attention they deserve.

Owner-Operated Service

Business owner Jerson Velasquez is actively involved in the day-to-day operations and on-site project management. This means there is a direct line of communication between you and the person responsible for the work, ensuring accountability and a personal touch that larger companies often lack.

Meticulous Preparation

We believe that a great floor starts long before the first piece is laid. Our team takes the time to properly prepare the subfloor, ensuring it is clean, level, and dry. This dedication to the foundational steps prevents future issues and guarantees a better, longer-lasting final result.

Clean & Respectful Process

We know that flooring installation can be disruptive. We are committed to keeping your workspace as clean and organized as possible throughout the project. We arrive on time, protect your existing property, and clean up thoroughly each day, so you can return to a tidy space every evening.

Our Vision

Our vision for GELBER FLOORING is to be known throughout Norfolk as a company that people can trust. We aspire to build lasting relationships with our clients by consistently delivering on our promises and treating every project, big or small, with the same high level of focus. We see our work as a contribution to the beauty and comfort of our local community.

Looking ahead, we aim to continue growing as a team of skilled craftsmen who take pride in their work. We want to remain a small enough company to care deeply about every detail, yet experienced enough to take on any flooring challenge. Our goal is simply to be the best choice for flooring in Norfolk by staying true to our values of hard work and quality.